Final Conference and Capitalization Event

Rome, December 11th 2015 - 9.15

Chamber of Commerce of Rome – Aula Consiglio – 2° floor

(Via de’ Burrò 147 - Roma) 


PR.I.ME.: JTC final event

PR.I.ME.: JTC final event

5th of December 2015, at “Grand Royal Alexandria Hotel”

Author: SuperUser Account/Saturday, December 5, 2015/Categories: News

The JTC final event was successfully held on the 5th of December 2015, at “Grand Royal Alexandria Hotel”. It has been highly attended by juniors and seniors who contributed to the project, trainers, many jewelry stakeholders and experts, including:


  • Mr. Hisham El Gazzar – Vice Chairman of the Egyptian Export Council for Handicrafts )(EECH) & Chairman of Yadawee Organization
  • Mr. Sherif El Sergany - President of the Association of Gold Traders
  • Ms. Ehsan Nada – Jewelry Expert, Consultant & Designer
  • Ms. Suzanne El Masry – Jewelry Expert, Consultant & Designer
  • Eng. Hanan El Hadary –Chairman of the Industrial Council for Technology & Innovation

The program started with opening remarks from Mrs. Aida Zayed (JTC Manager) and an overview of the entire project and its achievements. She also clarified how the project was in line with its planned activities and was fully moved towards the achievement of all its expected results.


This was followed by a speech from Mr. Sherif El Sergany (President of the Association of Gold Traders), who talked about the jewelry market in Egypt and how to be competitive and known in the market.


Afterwards, another speech by Mr. Hisham El Gazzar (Vice Chairman of the Egyptian Export Council for Handicrafts) (EECH) & Chairman of Yadawee Organization), he offered our participants to be members of EECH “Egyptian Export Council for Handicrafts”, which will facilitate their participation to any exhibition local or international.


Later on, 2 of our expert trainers “Mrs. Ehsan Nada” & “Mrs. Suzanne El Masry” talked about their experience in the project and presented the final products as a result of their technical training.


In addition, 2 of our participants talked about their experience (Aya Rashed – Junior), with no background at all. She has been dreaming to have her own brand and start working in the career which she always dreamt of. Finally she had the chance through participating to the project and as a result of her hard work, she was able to execute a pretty necklace inspired from the ancient pharaonic jewelry. 

(Ali Abu Hashim – Senior), One of the seniors who participated to PRIME project, with previous experience and owns his own workshop. Ali besides assisting the juniors in executing their products, he learned a lot of new techniques through the different programs and workshops which were arranged by the JTC and became a mentor. He presented necklace and earing inspired from the Islamic jewelry.


The event also included a small exhibition with the products which were executed by the participants of the project, which proved how successful the project is.

Moreover, the event was covered by very important media newspapers and magazines and many interviews were done with our guests from the experts, stakeholders and jewelry designers who attended the event and they showed how important and successful was the project when they saw the final products of our participants.

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Grants for Study Visits

The general aim of the project is to promote innovation in intergenerational learning, identifying, developing and disseminating effective models for the learning development and the professionalization of the younger generations and the generational shift of goldsmith, silversmith and gemology enterprises.

To this purpose the Prime project will provide 50 sub-grants to young people for study visits. The study visit is a short stay of three/five days in a host country for a group of young new or aspiring entrepreneurs engaged in the mentoring programme and project staff. The study visit includes presentations and on-site visits to businesses and business associations, educational and training institutions, training sites, exchange and sharing of experiences among the young new or aspiring entrepreneurs, exchange and learning on themes of common interest. more


PRIME | Promoting Intergenerational Learning in Mediterranean Countries

The 2007-2013 ENPI CBC Mediterranean Sea Basin Programme is a multilateral Cross-Border Cooperation initiative funded by the European Neighbourhood and Partnership Instrument (ENPI). The Programme objective is to promote the sustainable and harmonious cooperation process at the Mediterranean Basin level by dealing with the common challenges and enhancing its endogenous potential. It finances cooperation projects as a contribution to the economic, social, environmental and cultural development of the Mediterranean region. The following 14 countries participate in the Programme: Cyprus, Egypt, France, Greece, Israel, Italy, Jordan, Lebanon, Malta, Palestine, Portugal, Spain, Syria (participation currently suspended), Tunisia. The Joint Managing Authority (JMA) is the Autonomous Region of Sardinia (Italy). Official Programme languages are Arabic, English and French ( 

The European Union is made up of 28 Member States who have decided to gradually link together their know-how, resources and destinies. Together, during a period of enlargement of 50 years, they have built a zone of stability, democracy and sustainable development whilst maintaining cultural diversity, tolerance and individual freedoms. The European Union is committed to sharing its achievements and its values with countries and peoples beyond its borders.

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