Published on Tuesday, May 31, 2016

Newsletter 4

PRIME - Promoting Intergenerational Learning in Mediterranean Countries

Project Presentation Partnership Introduction
Mediterranean silversmithing and gemmology products are sold under prestigious brandswith an aura of exclusivity, cutting-edge creativity and superior quality,including the best ofMediterranean craftsmanship. Intertwined with the heritage are unique craft skills which havebeen handed down through generations of families and small businesses. Throughout theMediterranean area, artisan skills and local economies are threatened as business movesmanufacturing out and into Asia. A lack ofinnovative schemes to valorise the know-how andexperience of senior silversmiths and gemmologists has been identified together with theneed to foster professionalism of younger generations. This will ensure that valuable skillsare not left to disappear but remain strong and vital parts of the economy and culturalheritage of the Mediterranean area.

  1. IRFI - Istituto Romano per la Formazione Imprenditoriale (IT) 
  2. SVA: Statutes of the Association of Silversmiths and Jewellery Manufacturers (EL)
  4. MOKUME: Silversmithing and Jewellery Design School (EL)
  5. CCIA-BML: Chamber of Commerce Industry and Agriculture of Beirut and Mount Lebanon (LB)
  6. BIAT: Business Incubation Association in Tripoli (LB)
  7. NDU: Notre Dame University (LB)
  8. JTC: Jewelry Technology Centre (EG)



Egypt: First Festival of Traditional and Contemporary jewelry 17th-23rd January 2016

10 Participants from PRIME (3 seniors & 7 juniors) presented their PRIME jewels on the Jewelry Festival

The Festival started on January 17th 2016, at “Prince Tazz Palace” and H.E., the Minister of Culture, Mr. Helmy Namnam attended the opening ceremony of the first Festival of traditional and contemporary jewelry, organized by the Traditional Crafts of the Cultural Development Fund Center.
The number of participants reached 85 jewelry designers. With the help of the JTC, to the Prime participants were offered the opportunity to take part in this event, to help them with marketing their products. 

The aim of this Festival was to revive the Egyptian heritage in the field of jewelry making while linking it to the contemporary trends. Additionally, a catalogue was distributed to the attendees included pictures of designs of the participants also a working plan was prepared for technical workshops of jewelry making and seminars discussing new techniques in the field on the ten days following the opening ceremony. Successfully, a big Jewelry Show took place on the first day of the Festival where the models were exhibiting the traditional jewelry representing the Egyptian heritage from all over the country.



Alumni group on facebook

IRFI launched the PR.I.ME Alumni Community, which aims at fostering mutual learning, experiences exchange, cultural collaboration, to valorize the know-how and experience, to encourage cross-fertilisation between regional identities and culture within gold/silversmiths and gemology sector.

IRFI created and promotes the group to allow juniors and seniors of the Prime project staying in touch with colleagues from other countries for continuing cultural and experiences exchange and future collaboration related to gold and silversmith sector.

PR.I.ME Facebook group address is:

EU Chambers of Commerce meeting in Brussels

IRFI presented the results and the deliverables of the Prime project in a Seminar for representatives of Chambers of Commerce of 7 EU countries (Spain, Germany, France, Netherland, Austria, and Italy). The seminar, “CONNECTING EUROPEAN CHAMBERS: Learning together from regional experiences”, took place at the Committee of Regions in Brussel on March, 8-9, 2016. The Prime project has arisen very high interest within the sessions dedicated to sharing experiences and lessons learned.

J-VET Project – Erasmus + (KA2 Sectors skills alliances)

IRFI, MOKUME and Omegatechnology decided to capitalize the experience gained with the Prime Project submitting a project proposal in the same sector under the Erasmus Plus Programme, KA2, Sectors skills Alliances. This project called J-VET derived from the capitalization of three additional EU financed Projects: 

1) MEDNETA (ENPI CBC MED), Beneficiary: NTUA (National Technical University of Athens), Greece; 
2) This is not a Jewel (COMENIUS), Beneficiary: Lycée Professionnel Jean Géhenno, St. Amand Montrond, France; 
3) Development of Nanofunctional Building Surfaces for Safe and Green Environment/ARISTON (SYNERGASIA), Beneficiary: NCSR DEMOKRITOS, Greece.

J-VET intents to provide innovative training material for VET facilities in the domain of green, hi-tech and ethic products of the European Goldsmith, Silversmith and gemology manufacturers by: 
(a) teaching them to set up a green lab, 
(b) training on the Use of recycling and ecofriendly materials, 
(c) training on Wearables and hi-tech jewels, 
(d) training on Social responsibility. 

J-VET will develop 4 innovative VET curriculums, according to EQF/ECVET standards, supporting Work Based Learning.

Project rationale:
Annual global sales of €148 billion are expected to grow at a healthy clip of 5 to 6 percent each year, totalling €250 billion by 2020 (McKinsey 2014). Consumer appetite for jewellery, which was dampened by the global recession, now appears more voracious than ever. But the industry is as dynamic as it is fast growing. Jewellery industry is as dynamic as it is fast growing. Consequential changes are under way, both in consumer behaviour as well as in the industry itself. Jewellery players cannot simply do business as usual and expect to thrive; they must be alert and responsive to important trends and developments or else risk being left behind by competitors that are more agile. Wearables and hi-tech jewellery offer new opportunities for Developing Countries. On the other hand, people become more and more aware for the impacts that their purchases make on the world around them and turn to prefer green gifts. It is sure that the importance of “Made in” labelling will grow, since customers want to know the origin of the gems and gold they purchase. Kids Jewellery is also a trend that cannot be ignored. The tween age group are much more environmentally cautious. J-VET has identified 4 specific areas of interest where joint efforts need to be done at EU level to offer added value skills to the workforce of the EU jewellery sector: (a) Setting up a green lab, (b) Use of recycling and ecofriendly materials, (c) Wearables and hi-tech jewellery, (d) Social responsibility. The J-VET training materials will be offered through an open e-learning platform and virtual (3D) presentations for multiple digital screens including VR headsets. J-VET will contribute to the development of a VET curriculum, according to EQF/ECVET standards, that is outcome-oriented and responds to specific skill shortages in jewellery sector. At the same time will be attractive, innovative and will support Work Based Learning.

MOKUME’s workshop

From April 21st to 23rd a 3-days transnational workshop about Mokume techniques took place in Greece, at Mokume school in Thessaloniki for the Juniors participating in the Prime project. It was promoted by IRFI and organized by Christos Maikidis of Mokume school. Programme: Enamel technique seminar on 21 April 2016; Spiral and vertical lamination techniques seminar on 22-23. Evaluation of the participants was very successful and they asked to organize another workshop in Rome or in other Project countries.

PRIME | Promoting Intergenerational Learning in Mediterranean Countries

The 2007-2013 ENPI CBC Mediterranean Sea Basin Programme is a multilateral Cross-Border Cooperation initiative funded by the European Neighbourhood and Partnership Instrument (ENPI). The Programme objective is to promote the sustainable and harmonious cooperation process at the Mediterranean Basin level by dealing with the common challenges and enhancing its endogenous potential. It finances cooperation projects as a contribution to the economic, social, environmental and cultural development of the Mediterranean region. The following 14 countries participate in the Programme: Cyprus, Egypt, France, Greece, Israel, Italy, Jordan, Lebanon, Malta, Palestine, Portugal, Spain, Syria (participation currently suspended), Tunisia. The Joint Managing Authority (JMA) is the Autonomous Region of Sardinia (Italy). Official Programme languages are Arabic, English and French ( 

The European Union is made up of 28 Member States who have decided to gradually link together their know-how, resources and destinies. Together, during a period of enlargement of 50 years, they have built a zone of stability, democracy and sustainable development whilst maintaining cultural diversity, tolerance and individual freedoms. The European Union is committed to sharing its achievements and its values with countries and peoples beyond its borders.

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