Published on Thursday, January 29, 2015

Newsletter 1

PRIME - Promoting Intergenerational Learning in Mediterranean Countries

Project Presentation

Mediterranean silversmithing and gemmology products are sold under prestigious brandswith an aura of exclusivity, cutting-edge creativity and superior quality,including the best ofMediterranean craftsmanship. Intertwined with the heritage are unique craft skills which havebeen handed down through generations of families and small businesses. Throughout theMediterranean area, artisan skills and local economies are threatened as business movesmanufacturing out and into Asia. A lack ofinnovative schemes to valorise the know-how andexperience of senior silversmiths and gemmologists has been identified together with theneed to foster professionalism of younger generations. This will ensure that valuable skillsare not left to disappear but remain strong and vital parts of the economy and culturalheritage of the Mediterranean area.

Partnership Introduction

  1. IRFI - Istituto Romano per la Formazione Imprenditoriale (IT) 
  2. SVA: Statutes of the Association of Silversmiths and Jewellery Manufacturers (EL)
  4. MOKUME: Silversmithing and Jewellery Design School (EL)
  5. CCIA-BML: Chamber of Commerce Industry and Agriculture of Beirut and Mount Lebanon (LB)
  6. BIAT: Business Incubation Association in Tripoli (LB)
  7. NDU: Notre Dame University (LB)
  8. JTC: Jewelry Technology Centre (EG)

Meetings and Events

The kick- off meeting of PRIME which was held on February 20 and 21, 2014 in Italy/Rome. The meeting was hosted by the lead partner: Rome Institute for Entrepreneurial Training (IRFI). All partners attended as well as representatives from JMA “Joint Managing Authority” of the ENPI CBC Mediterranean Sea Basin Programme, JTS “Joint Technical Secretariat” and guests from the gold/silversmith industry from Rome /Italy.

The 2nd Project Steering Committee held in Beirut on the 14th and 15th of July 2014. Main topics of the meeting had to do with the progress of the interviews and the target numbers for young and senior entrepreneurs to be involved in the project for each country, that were revised. A presentation of the study visits’ handbook took place and further discussions and arrangements on dissemination and communication issues.

Public event: Participation in AFKART
AFKART is an arts and crafts exhibition organized by the Beirut Association for Social Development and held annually in Beirut, Lebanon. Its goal is to promote local artists and artisans by giving them an opportunity to exhibit their unique work to a wider, more sophisticated audience. The 2014 edition of AFKART comprised more than 100 exhibitor’s stands, from different fields: fashion, paintings, jewelry, accessories, crafts etc.
With the efforts of CCIA-BML, PRIME project had a 3-day intervention in this event on December 19 to 21, 2014. The implementation and activities of the project were disseminated to AFKART visitors and exhibitors, encouraging new artisans and designers to develop and flourish their talents by working in an original and creative way. []

The partners also organized some public events about the project:

  • BIAT with CCIA-BML and NDU organized the PRIME Project Launching Event at Tripoli, North Lebanon on Thursday June 26. []
  • CCIA-BML organised a press conference for launching PRIME project in Beirut on July 15, 2014, in coordination with BIAT and NDU. This was done at the occasion of the project meeting in Beirut.
  • MOKUME launching events: December 17, 2014 in Thessaloniki (Park Hotel, Ionos Dragoumi Street 81), at 20:15

Results of the first year of activities

  • 160 Young/aspiring entrepreneurs interviewed and 90 will receive mentoring 
  • 80 Senior entrepreneurs interviewed and 40 are involved in the project as mentors 
  • 50 Young/aspiring entrepreneurs will go on four study visits, in Egypt, Greece, Italy and Lebanon 
  • 4 Country reports and 1 Overall report with core competences analysis

PRIME | Promoting Intergenerational Learning in Mediterranean Countries

The 2007-2013 ENPI CBC Mediterranean Sea Basin Programme is a multilateral Cross-Border Cooperation initiative funded by the European Neighbourhood and Partnership Instrument (ENPI). The Programme objective is to promote the sustainable and harmonious cooperation process at the Mediterranean Basin level by dealing with the common challenges and enhancing its endogenous potential. It finances cooperation projects as a contribution to the economic, social, environmental and cultural development of the Mediterranean region. The following 14 countries participate in the Programme: Cyprus, Egypt, France, Greece, Israel, Italy, Jordan, Lebanon, Malta, Palestine, Portugal, Spain, Syria (participation currently suspended), Tunisia. The Joint Managing Authority (JMA) is the Autonomous Region of Sardinia (Italy). Official Programme languages are Arabic, English and French ( 

The European Union is made up of 28 Member States who have decided to gradually link together their know-how, resources and destinies. Together, during a period of enlargement of 50 years, they have built a zone of stability, democracy and sustainable development whilst maintaining cultural diversity, tolerance and individual freedoms. The European Union is committed to sharing its achievements and its values with countries and peoples beyond its borders.

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