About PRIME - Promoting Intergenerational Learning in Mediterranean Countries

Project in brief 

Mediterranean silversmithing and gemmology products are sold under prestigious brandswith an aura of exclusivity, cutting-edge creativity and superior quality,including the best ofMediterranean craftsmanship. Intertwined with the heritage are unique craft skills which havebeen handed down through generations of families and small businesses. Throughout theMediterranean area, artisan skills and local economies are threatened as business movesmanufacturing out and into Asia. A lack of innovative schemes to valorise the know-how andexperience of senior silversmiths and gemmologists has been identified together with theneed to foster professionalism of younger generations. This will ensure that valuable skillsare not left to disappear but remain strong and vital parts of the economy and culturalheritage of the Mediterranean area.

PR.I.ME project aims at supporting the intergenerational learning and business transfer whileassessing and filling in skill gaps. In addition, it figures to encourage cross-fertilisationbetween regional identities and culture by clustering talents at Mediterranean Basin level.Through this approach, PR.I.ME hopes to foster local development and move from culturalcompetition amongst businesses to cultural collaboration to make Mediterranean creativity inthe silver/goldsmithing creativity more visible internationally. 

The project in funded from the multilateral cross-border cooperation "Mediterranean Sea Basin Programme" and especially: 

Priority 4: Promotion of cultural dialogue and local governance 

Measure 4.1: Support to mobility, exchanges, training and professionalism of young people 

Specific objectives

  1. To foster intergenerational learning within gold/silversmiths
  2. To develop transferable mentoring schemes for intergenerational learning and transfer of core skills in the gold/silversmithing and gemmology sectors

Expected results

  1. Transferable mentoring schemes for intergenerational learning developed
  2. Core skills in the silversmithing and gemmology sectors transferred
  3. Tools for analysis of skills gaps and toolkit for implementing and evaluating mentoring schemes developed
  4. Awareness of the challenges faced by family business increased


24 months (December 2013 - December 2015)


  1. Total budget: € 819.071
  2. Programme contribution: € 737.163 (90%)
  3. Project co-financing: € 81.908 (10%)


Download PRIME information page clicking for more information here (PDF form). 

PRIME | Promoting Intergenerational Learning in Mediterranean Countries

The 2007-2013 ENPI CBC Mediterranean Sea Basin Programme is a multilateral Cross-Border Cooperation initiative funded by the European Neighbourhood and Partnership Instrument (ENPI). The Programme objective is to promote the sustainable and harmonious cooperation process at the Mediterranean Basin level by dealing with the common challenges and enhancing its endogenous potential. It finances cooperation projects as a contribution to the economic, social, environmental and cultural development of the Mediterranean region. The following 14 countries participate in the Programme: Cyprus, Egypt, France, Greece, Israel, Italy, Jordan, Lebanon, Malta, Palestine, Portugal, Spain, Syria (participation currently suspended), Tunisia. The Joint Managing Authority (JMA) is the Autonomous Region of Sardinia (Italy). Official Programme languages are Arabic, English and French ( 

The European Union is made up of 28 Member States who have decided to gradually link together their know-how, resources and destinies. Together, during a period of enlargement of 50 years, they have built a zone of stability, democracy and sustainable development whilst maintaining cultural diversity, tolerance and individual freedoms. The European Union is committed to sharing its achievements and its values with countries and peoples beyond its borders.

Background Color:
Background Pattern: